MORE POSTS 
 

Star Wars oil painting exhibit "Sandstorm" opens

Breakneck boredom: an old time Star Wars fan's thoughts on Star Trek Into Darkness

They put me on the news to talk about Star Wars

More from Steve Sansweet on Star Wars and gay marriage

Carmine Infantio has died

I can die happy: I've been interviewed by Dungeons & Dragons

Star Wars Episode 7: All My Children?

What JJ Abrams needs to really succeed with Star Wars 7

Star Wars: The Old Republic is gay--on one planet at least

Tongal and Pringles bring us DYI desecration of Star Wars

Reminiscences about West End Games' Star Wars Roleplaying Game

Here's the biggest Star Wars news of 2012

Stephen Quinn interviews me about Star Wars on CBC Vancouver

Star Wars: modern myth or global franchise?

Parents turn child's 1st birthday into extended Lucasfilm/Hasbro advert

Me reading from A Long Time Ago

Highlights and lowlights of the upcoming Star Wars Celebration VI

Grown men (mostly) dressed up as Lando Calrissian

Beggar's Canyon Toys offer Star Wars toy "restoration" service

Blog's t-shirts banned by Zazzle

Will the real David Prowse please stand up?

LaserSaber: Unlicensed, dangerous and yours for only $99

Is this the future of Star Wars?

Is Star Wars link bait?

Dissent not tolerated at the Prequel Appreciation Society

TSOT discovers its nemesis

Comme des idiots: Star Wars teams up with poncy fashion house

US Christian activist attacks SWTOR for being gay

Yodaphone--the latest product pitch from Star Wars Inc.

Attention tortoise-fanciers: do you like Star Wars?

History of Star Wars as related by a bot

Is Star Wars a travesty of science fiction?

Luke Skywalker and company on the Muppet Show

Yoda now shilling instant soup in Japan

Commander who?

$6000 for a toy you can't even play with

Star Wars underwear

Retro Star Wars decor in my son's bedroom

Phantom Menace 3D: Now With Plot

Star Wars and disco: the forgotten love affair

Will Muschamp: What a guy!

Oi, fanboy: grow up! A reply to Darren Franich

 

aaction figures aboriginal action figures admiral ackbar Advertising Afghanistan ai alderaan Alec Guiness amazon Apple Architecture artoo Arts and crafts atari AT-AT a-team AT-ST auction Australia AV Club bad feeling bar mitzvah Beatrice bedding beeb Ben Affleck bib fortuna birds birthdays blogs bloopers blu-ray Boba Fett Boing Boing Bonnie Burton Books boxing Bryzgalov bullying Burger King burlesque c-3po calgary herald Canada candles candy cantina Carmine Infantino carrie fisher cars cartoon cell phones Chewbacca China Chris Woods christmas Clone Wars Clothing & Fashion cocktails coffee cold war Colin Mochrie Collectibles Comics comics conspiracy copy red leader copyright corrupting youth Cory Doctorow costumes Crime cufflinks Culture Cyndi Lauper D&D dark horse Darth Vader darwin Dave Banks david prowse ddark horse death star deathstarpr diapers diary Dick Cheney dinosaur comics Disco Disney diy documentaries doll Dr Seuss dr. who dresses droids early bird easter egg eBay effects elstree Empire Empire Uncut Endor episode 7 etsy Events ewoks expanded universe extras Ezra fanboys father first viewing Food food football Frozen Furnishings Games gamorrean guard Gary Gygax Gary Kurtz gawthrok geekdad geeks gene siskel George Lucas gifts graffiti Grand Moff Tarkin Greedo Grenadier growing up Halloween han solo Han Solo harmonica harrison ford Hasbro helmet high definition hockey holidays hologram homophobia honeymoon Hot Problems humour Humour Hygiene Ian Doescher iron-on transfers izzard jabba james last Jamie Benning jar jar jawas jaxxon jedi Jefferson Starship Jesus jewellery JJ Abrams john booth john williams Joseph Campbell judaism jumping the shark Kanan kari maaren kdp Kelowna Kenner kids Kobo Lando Calrissian language laundry Law Lawrence Kasdan Lego leigh brackett Life Day lightsabers lincoln little free library lollipops Los Angeles Times louvre luke Malaysia mark hamill marvel masers may the fourth Mayfair Theatre Meco memes michael arndt middle ages midichlorians millennium falcon miniatures Minnesota mMy book Mona Lisa money montreal canadiens Movies Music My book myth nasa Navajo needlecraft nelson mandela New York New York Times New Zealand nostalgia obama Obi-Wan Kenobi Ottawa paedophilia pants Parenting pee Pen-Mar Penticton Peter Cushing pets Pets physics plasticine please stop Politics porkins porn posters pranks prequelitis Prequels prequels Princess Leia princess leia pringles prop psa pulp novels puppetry purim pussy riot quotes R2-D2 radio ralph mcquarrie ratherchildish reddit Relationships Religion reviews Rick McCallum right on brother Rob Lang roger ebert RPGs rumours Sam Witwer san francisco sandcrawler Sandstorm Science & Tech science fiction Scribd sculpture sellout shakespeare shoes silence sillof siri smells snowspeeder sorry Spaceballs special editions speeder bike sperm Sports star trek Star Wars Celebration star wars detours Star Wars Holiday Special star wars logo Star Wars Rebels Star Wars Uncut Star Wars Uncut Starlog starwarsremix steve nash Steven Sansweet stormtroopers stupidity tattoo tauntaun Tel Aviv Television terrariums The Board of Education The Emperor the force The Muppets thermal detonator Threepio Threepio TIE fighter toilet Topps tortoises Toys tractor beam trading cards trailer tuna tupac Turkey twitter underwear USSR vader valentine's day vancouver violin Volkswagen wales wampa Warwick Davis watermelon wedding West End westerns Whedon William Wordsworth wired women and girls wtf wygant xkcd x-wing yaswb yoda yoga zazzle
Monday
Apr232012

Is Star Wars link bait?

I have been blogging about Star Wars three to five times a week for about nine months now. For content I rely in part on Google News results for "star wars". Most of these results are useless to me, since I'm generally not interested in prequels or video games or dress-up parties (sorry, "cosplay"), but occasionally something worthwhile comes up. 

It was not long after I started this blog that I began to notice how often traditional media, especially newspapers, seemed to strain to add a Star Wars spin or hook to content that did not, in fact, have anything to do with Star Wars. I began to wonder whether newspaper publishers or editors have been asking their writers to insert Star Wars references--however inane--into their stories. I began to wonder if traditional media regarded Star Wars as link bait. 

Here's the latest example, from the web site of the Calgary Herald newspaper

Scientists create laser similar to Star Wars light sabre

A team of medical and physics experts developed a groundbreaking technique that significantly improves laser accuracy to the point where cutting can be controlled to stop at a precise point — comparable to the idea of a Star Wars light sabre.

Specifically, the team has demonstrated that they can stop the laser within 50 microns — or half the diameter of a human hair.

“A major problem that’s really hindering laser application in major surgeries is that the light beam just keeps going,” said Dr. James Fraser of Queen’s University in Ontario, the physicist who developed the device.

The density and power of the cut, however, would depend on the laser that the device is being applied to.

Fraser explained that lasers are advantageous to mechanical drills or scalpels, in some situations, because they can focus on very tight spots and the intensity of the light is controllable.

The procedure would be effective, for example, on surgeries that involve accessing the brain.

I'm going to go out on a limb and say that this headline is somewhat misleading. It does not, in fact, have any significant connection to Star Wars at all. So why did journalist Kyle Kipp feel it necessary to start his story with a Star Wars reference? I don't know. But maybe there is evidence somewhere that random references to Star Wars improve a site's SEO ranking or attract more eyeballs to the underlying article.

If you work in the media and know anything about this, I'd be interested in your comments.

Calgary Herald: Scientists create laser similar to Star Wars light sabre

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>